April 8, 2025

142: Stop Lurking, Start Connecting on LinkedIn - How to Spark Real Conversations and Optimize Your Profile

142: Stop Lurking, Start Connecting on LinkedIn - How to Spark Real Conversations and Optimize Your Profile

Ever hesitated to start a LinkedIn conversation that could grow your hustle?

You’re not alone! Here’s how to spark genuine interactions and optimize your profile to start connecting on LinkedIn.

You can catch it on video too.

Ever hesitated to start a conversation on LinkedIn that could grow your side hustle?

You're not alone! In this episode, LinkedIn expert Joe Mackay shares his proven strategies for turning online interactions into meaningful business opportunities.

From simple conversation starters to optimizing your profile and creating posts that attract engagement, Joe reveals how he went from earning $50 per LinkedIn post to building a six-figure business.

Tune in for actionable tips to level up your LinkedIn game and grow your hustle.

You’ll hear,

  • How to craft LinkedIn posts that spark genuine interest and engagement.
  • Easy tweaks to your profile that make you stand out and attract opportunities.
  • Proven conversation starters to confidently connect with potential clients or collaborators.
  • Insights into leveraging LinkedIn interactions to grow your business.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

What You’ll Hear:

01:57 Biggest Mistake on LinkedIn - Don’t Lurk, Jump In!

03:03 Effective Outreach Strategies

04:03 “Present Commonality” Concept

06:04 Personalized vs. Automated Outreach

06:58 LinkedIn Premium Benefits

07:51Joe's LinkedIn Journey

09:06  Revenue and Growth

10:15 Charging What Your Free Time Is Worth

11:50 Navigating Side Hustles and Full-Time Jobs

16:14 LinkedIn Best Practices - Tips For Your Profile Page

18:18 Navigating LinkedIn's Featured Section

19:00 What the LinkedIn Algorithm Punishes (and how to get around it)

21:19  More LinkedIn Pro Tips 

21:55 The Role of Emojis and AI in LinkedIn Posts

23:00  3 Types of Effective LinkedIn Content

24:47 Posting Frequency and Content Strategy

27:22 Leveraging Direct Messages for Lead Generation

29:30 Comment Thoughtfully On Other People’s Posts

31:22 Latest Trends On LinkedIn - Video Content

33:56 Sources of Content for Your Posts   

37:11 Why LinkedIn is Essential for Solopreneurs

38:54 Joe’s Best Tip 

Connect with Joe:

joemckay.info

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About Joan

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