142: Stop Lurking, Start Connecting on LinkedIn - How to Spark Real Conversations and Optimize Your Profile

Ever hesitated to start a LinkedIn conversation that could grow your hustle?
You’re not alone! Here’s how to spark genuine interactions and optimize your profile to start connecting on LinkedIn.
You can catch it on video too.
Ever hesitated to start a conversation on LinkedIn that could grow your side hustle?
You're not alone! In this episode, LinkedIn expert Joe Mackay shares his proven strategies for turning online interactions into meaningful business opportunities.
From simple conversation starters to optimizing your profile and creating posts that attract engagement, Joe reveals how he went from earning $50 per LinkedIn post to building a six-figure business.
Tune in for actionable tips to level up your LinkedIn game and grow your hustle.
You’ll hear,
- How to craft LinkedIn posts that spark genuine interest and engagement.
- Easy tweaks to your profile that make you stand out and attract opportunities.
- Proven conversation starters to confidently connect with potential clients or collaborators.
- Insights into leveraging LinkedIn interactions to grow your business.
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Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
What You’ll Hear:
01:57 Biggest Mistake on LinkedIn - Don’t Lurk, Jump In!
03:03 Effective Outreach Strategies
04:03 “Present Commonality” Concept
06:04 Personalized vs. Automated Outreach
06:58 LinkedIn Premium Benefits
07:51Joe's LinkedIn Journey
09:06 Revenue and Growth
10:15 Charging What Your Free Time Is Worth
11:50 Navigating Side Hustles and Full-Time Jobs
16:14 LinkedIn Best Practices - Tips For Your Profile Page
18:18 Navigating LinkedIn's Featured Section
19:00 What the LinkedIn Algorithm Punishes (and how to get around it)
21:19 More LinkedIn Pro Tips
21:55 The Role of Emojis and AI in LinkedIn Posts
23:00 3 Types of Effective LinkedIn Content
24:47 Posting Frequency and Content Strategy
27:22 Leveraging Direct Messages for Lead Generation
29:30 Comment Thoughtfully On Other People’s Posts
31:22 Latest Trends On LinkedIn - Video Content
33:56 Sources of Content for Your Posts
37:11 Why LinkedIn is Essential for Solopreneurs
38:54 Joe’s Best Tip
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Tell us about your side hustle success story!