143: Building a Brand, Creating Buzz, and Turning Fun into Profit
Building a brand with no e-com or product experience? Yep.
Hear how Bad Cards Fore Good Golfers turned one hilarious idea into viral content, big deals, and real income.
You can catch it on video too:
What happens when a casual golfer turns a fun idea into a full-blown brand?
Scott Taube started with one simple concept: a deck of cards designed to be played on the golf course. That’s it. No e-commerce background. No manufacturing experience. Just curiosity, scrappy action, and a clear sense of fun.
A few years later? He’s running branded tournaments, landing corporate gigs, going viral on social media, and partnering with brands like Lowe’s and Liquid Death.
In this episode, you’ll hear:
- The moment he knew he had to stop just talking about the idea
- How he got the first batch produced without ever seeing a physical sample
- Lessons in building your brand through humor, consistency, and virality
- What made one of their TikTok videos rack up 1 million+ views
- How corporate clients like Lowe’s and Liquid Death found him
- How that one deck of cards spun out into new income streams and brand extensions
- The mindset that keeps him moving forward—even when things get messy
If you're building your brand—or just sitting on an idea you've talked about too long—Scott’s story of building Bad Cards Fore Good Golfers is your nudge to start.
Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!
Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
What You’ll Hear:
01:40 Taking the First Steps in E-commerce
03:07 Developing the Card Game Idea
06:00 Designing and Manufacturing Challenges
08:12 How the Game Is Played
09:01 Marketing and Initial Sales
11:02 Taking A Chance With The First Order
13:37 Scaling Up and Fulfillment Issues
19:47 Social Media Success and Viral Moments
21:42 Brand Naming Tips - SEO Considerations
24:30 111,000 followers Instagram, 109,000 TikTok
26:54 The Fun and Casual Culture of Golf
27:33 Selling to Pro Shops and Retailers
28:10 Collaborations with Liquid Death and Lowe's
30:16 Innovative Tournament Activations
36:20 E-commerce and Retail Strategies
38:30 Managing Business Expenses
44:28 Advice for Aspiring Entrepreneurs
48:03 Exciting Future Plans for Bad Cards - ***SPOILER ALERT***
50:55 Scott’s Best Tip
53:40 Joan’s Best Two Questions To Ask The Expert
Wrap Up:
54:27 3 Key Takeaways
Connect with Scott:
Bad Cards Fore Good Golfers Website
Connect with Joan:
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