April 2, 2024

90: How To Get Rental Rich From Party Tents, with Adam Keller

You’ve definitely seen them. You’ve likely been in one.   I’m talking about a party tent that's been rented. You may have attended a wedding, event, or just a good ‘ole party, and the host has rented tents, chairs, tables, decorations,...

You’ve definitely seen them. You’ve likely been in one.

I’m talking about a party tent that's been rented. You may have attended a wedding, event, or just a good ‘ole party, and the host has rented tents, chairs, tables, decorations, and…the list goes on.

But do you know how lucrative that business can be?

Today’s guest Adam Keller does!

His tent/party rental business now boasts revenues of $700,000, but he started with renting just 3 tents. He worked that first summer at a gas station and cleaning hotel rooms to save the money to buy tables and chairs for the next season. I love a good entrepreneurial story. 

Adam introduces us to that world and how to start it as a side hustle.

His tips and advice are practical and actionable.

By the end of this episode, you’ll have a solid overview of the tent/party rental industry, including pricing, startup costs, valuable financial do’s and don’ts, like what to spend your money on, and where you should take a pass.

 

Need a little push (and a lot of guidance!) to start and grow your side hustle?

You can live your best life. Dive into my online Masterclass: Turn Your Thoughts Into Wanted Things

 

What You’ll Hear:

03:35 not being able to say no, lead Adam to expanding his new business

04:59 started with 3 tents with no tables or chairs

05:19 startup costs for the side hustle weekend warrior 

05:50 about $2,000 get you started - a 20’x20’ tent, 50 chairs, 6 tables

06:30 vehicle considerations and liability insurances

07:14 in rental world you generally price your things to get your money back in 10 rentals

08:41 “we can’t afford to buy cheap stuff”

08:57 finding your suppliers

10:59 take a “non-refundable down payment” not a “deposit”

12:06 almost all tent rentals happen on the weekends

12:23 most lucrative items to buy and rent are the basics - tent, chairs, tables

13:01 weddings are Adam’s most profitable and has expanded offerings including dancefloors, lighting, catering equipment  

14:24 most people start storing in their garage or a storage facility

15:16 who Adam’s best customers are, and how he finds them.

17:54 Caterers and wedding planners can be a very good source on info   

20:09 you should get your money back after about 10 rentals, then it can be 70%-80% profit on subsequent rentals

22:52  if you’re going to expand, you need to get over doing everything yourself

25:33 gross revenues are $700,00 and Adam has chosen not to scale further, here’s why and what he’s done instead to grow his net worth and cash flow

26:40 basic tent rental goes for $300-$500 but will depend on your market

28:20  range of potential earnings

29:40 key to success in this business

32:05 what Adam would do differently if starting over

If you like what you're hearing, you can give it a caffeinated thumbs up...here's how:

We'd really appreciate it!

https://www.buymeacoffee.com/sidehustlehero

 

Connect with Adam:

Check out Adam's Start A Party Rental Course,

as well as his free content on his Youtube channel.

 

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

 

 

 

 

 

Transcript

How To Get Rental Rich From Party Tents, with Adam Keller

(from beginning of interview – does not include “wrap-up”)

Joan: Well, welcome Adam.

Adam:  Thank you for having me.

Joan: Well, on the surface at least a party tent rental business seems like really straightforward, easy to understand business, which I love, and we'll get you to explain to all that, how that works.

But first, how did you get involved?

Adam:  So I had a roommate in college who worked for a company that was out of two cities. So I went to college in Buffalo, New York. He was out of Rochester. So they had a presence in Buffalo too. And so he would occasionally work with them. So I would go and, you know, just show up at a job site and do

Adam:  what they needed me to do, and then I parlayed that reference into a summer job locally when I came back at a party rental company, and that's when I started seeing how much, you know, they were getting for these tents and stuff, and was like, I could do this. So, like, 2 weeks before I graduated college, I was like, I don't know what I'm going to do.

So I just maxed out a bunch of credit cards, cashed in some bonds that my grandmother and grandfather were buying me and bought some tents. And this was back when it was phone book time and like the paper, you put ads in the paper. So I just put ads in like the local newspaper. And then we have this thing up in the Northeast called the Pennysaver, or it's just like, it was just a bunch of classifieds. And then I just started booking tents and I didn't really know I was going to do it forever. I was just, you know, making money and back then it was all cash. So I'm this 22 year old dude with just a bunch of cash every weekend

Joan: You must have been pretty popular.

Adam:  Yeah. And then I didn't know how to say no really. So I just kept saying yes to things that I didn't have like bigger tents or whatever.  And I just accidentally kind of grew to a point where, like, I didn't need a job anymore. And during this time, I had various jobs. And then I got what I thought was going to be a career job at an insurance company. But I don’t like working in cubicles and drama and, anyone who's ever worked in an office just kind of knows it's annoying.

Joan: So, this was your out. So, how many tents did you end up with back then?

Adam:  So everyone always asks how many tents do you have? It's never about that.

It's never like judging how big you are, about the tents. It's basically how much, how much work you get. So I could say six tents and that seems like nothing, but those six tents could make, $200,000 in a year. And other party rental companies try to ask you the same question, but they should know that it's not about how many tents you have. It's just like, you know, what you have and how much you charge and how much jobs you get.

Joan: Well, that was very observant on your part as a part time employee, not just going to work part time, getting a few bucks in your pocket, but actually taking a look at the operation and thinking, hey, there's money here. Maybe I can do this. Or it sounded like you were pretty confident that you couldn't do it.

So did you start out with 1 tent?

Adam:  I started out with just three tents with no tables and chairs. So I worked that whole summer, at a gas station and cleaning hotel rooms to save up enough to buy tables and chairs for the next year because I had said yes to them for the next year.

Joan: So, these days, what are people looking at for. Say, start up costs if they're starting it as a side hustle, maybe on the weekends.

Adam:  Yeah. So that's interesting. I'm doing like kind of beta testing that we're calling The Weekend Warrior. Where we're taking these people for six weeks and teaching them how to start up basically with no money. And it's weekend warrior because a lot of like established priority rental companies will degrade you know, talk about these guys who are working of their garage or a shed or whatever, and just say, well, those are just weekend warriors, but really everyone started as a weekend kind of guy. So I know exactly how much it starts because I'm doing this.

It's about $2,000 to start. You would buy a 20 x 20 tent, 50 chairs and 6 tables, and that's your basic. And that gets you started. And then from there, you just keep taking the money and buying other tents or buying more tables and chairs, but it's about $2,000 to start with just one complete setup and then go on from there.

Joan: Okay, great. That's pretty clear. And so that's your startup costs for those items. But what are some costs that someone wouldn't anticipate? Or is maybe even you were surprised by when you got into the business?

Adam:  Well, you need a vehicle to transport these. So if you only got a sedan, it's not, it's not good. Yeah. You can get away with an SUV. So vehicles a big one. And then as you get larger, and start getting more insurance requirements. Then that's pretty big. Like I only got insurances as I needed them for doing certain jobs. They're like, oh, we need this insurance.

We need to see your workers comp. You know, that's the way I'm, you know, it's not good to say, but that's how a lot of people start. You just don't have all the insurances that you should have until you're at a certain level and someone says you need it to do this job.

Joan: Okay. And you're going to have to eventually repair or replace those tents or chairs and tables. How do you factor that into your pricing? And how do you go about pricing?

Adam:  I don't, you don't really, it just, it just is going to happen. So in general, the rental world is you price your things to get back in 10 rentals. So that's, that's one season and then everything after that is just profit. So like you just try to be as careful as you can with your equipment and fix it here and there, but you don't like price an item knowing that you're going to have to fix it.

You just more price it on, it costs X, so we divide that by 10. It doesn't always work out, but it's like a good kind of close rule.

Joan: Okay, great. No, that's a good guideline. And I would imagine a lot of the stuff that happens with those things you know, you either end up throwing them away and replacing that or maybe in the, the example of a tent or a table you'd be able to fix it in house?

Adam:  Yeah totally. And so a lot people think like, is kind of cheap stuff and whatever, but this is made, if you buy the correct equipment, it's made for the rental industry. And they're tough. Like I have chairs that are 19 years old right now that, you know, we only thing we had to do is clean them with magic erasers and they look brand new. If you just bought a table from Lowe's, yeah, it's two years tops, but like the tables that I bought, you know, that they're 200 bucks a piece, but I bought from other companies and they're 40 years old at this point, but they still look new because you're spending money for longevity.

Joan: Right. Yeah, I had a my still my current business partner, but 1 of our 1st businesses I remember us saying that we can't afford to buy cheap stuff.

Adam:  Right.

Joan: Especially if you're going to be in it for the long haul. So, speaking of suppliers, then can you give us some tips on finding good ones who to deal with?

Adam:  So this business is weird. It's still old school, like you can't to some website and like order something. And if there is a website where you order stuff, you that it's cheap. This is all reps, like you, you go to the company. Table tables, chairs, tents, whatever you find out who their rep is from your area. And then you talk to them. If, if you're ever buying something where it's just a click, you know, it's, it's probably not good.

And it is hard to these guys. Like it's, they, they make it hard.

This should be easier and they haven't caught up with like online social media stuff yet either. It's very old school. Okay. But like a simple Google will get you

started. Basically there's like 15 different Facebook groups dedicated to this party rental industry. So if you just join one or two of them and you ask questions, people will tell you.

Joan: Oh, okay. Good. So Facebook groups is the way to go.

Adam:  Yeah.

Joan: Yeah. Yeah. There's got to be, there's got to be conventions too?

Adam:  Yeah, there's a convention every year. It's called American Rental Association. It's rentals as a whole. So they got equipment and have party rental.

And it's pretty cool. I just think they're a little expensive. That's 800 bucks to go to it.

Joan: Mm.

Adam:  Okay. You get to see everyone who makes the equipment.

Joan: And you get to see the product too, and actually, hold it and

Adam:  feel it, look at it.

Joan: Right.

huh. Well, let's talk about the, the time involved. If someone were starting it with themselves and maybe you know, a buddy or 2 or a small crew, walk us through what happens from the time that maybe somebody contacts you for a rental, then what happens?

Adam:  Okay, so we'll just start like the weekend, dude. Maybe he's got two tents.

Joan: Or she.

Adam:  Or she. Yep. That's true. So you get your phone call. You got to make sure you call back quick enough because if you don't, they've moved on. But you, you send them a quote, they look at the quote. All good.

The turn into reservation and then you have to mark it down so you don't accidentally send it out to someone else.

Joan: Are you asking for a deposit at this point?

Adam:  Yeah, it's up to you, but yeah, we do a 25 percent non refundable down payment. We don't call it a deposit because deposit, it seems like you can get it back. No. Down payment is I have promised this to you.

Joan: Right.

Adam:  I have committed this and saying no to other people. So if you cancel on me, I'm out. So I keep your 25%.

Joan: Right. That's fair.

Adam:  Day of is simply just load the stuff. You go set it up and and then, well, I suggest not setting up the of the event. Always go the day before, because you don't know what's going to happen.

Joan: Right.

Adam:  And then you come back one or two days later and take it down. And some of these smaller tents, 20, like,

Adam:  20 by 20, 20x30, 20x40, you can do by yourself. It's just going to take about a half hour longer, or maybe an hour.

Joan: You can put up those tents yourself.

Adam:  Yeah. That's just a lot of walking back and forth to unfold stuff. But after that, it's pretty easy.

Joan: Right. Okay. And what percentage of your sales would you think would happen on the weekend versus during the week?

Adam:  Nearly, it's almost nearly 100, 100 percent on the weekend. Most events are on the weekend. The only ones that happen during the week are like business things. And it depends on your area, if, if you're getting those or not.

Joan: Right. Okay. Well, which products are generally the most lucrative to buy and rent?

Adam:  Just the basics just basic tent, table, chair, actually tables and chairs are the most lucrative because if you buy right, they're going to last a long time. And you're going to make a lot of money on them.

Joan: I was involved in the self storage industry for about 18 years. And my business partner actually was a custom home builder. So we built really nice buildings. And, then you rent them out for 40 years, 50 years, however long.

Right. Yeah. So build and buy quality. Are you still doing as far as the tent rental business, just, tents and tables and chairs, or did you also branch into the cutlery and the plates and like decorations and whatever else you can rent?

Adam:  Yeah. At a certain level, you have to expand beyond that. Like weddings are big money. So you need, we got dance floors, we got lights. We did get into the dishes and silverware. You know, glassware, all that stuff. Big area was catering equipment.

There's a lot of offsite weddings in either people's backyards or at these barn venues and the barn venues never have a kitchen cause they're trying to, you know, not spend too much money on codes.

So we're setting up kitchen tents with ovens and grills and fridges all the time. And it's all dependent on area. I tried expanding into some fancy things. Like fancy chairs and super fancy expensive tents and no one in my area wanted to pay for those, but so over time I learned my lane. I'm in the I'm in the base of like a mountain region. So my area is rustic so I spend money on rustic items like, you know Fruitwood, kind of like a walnut stain stuff and then just the basic stuff the white tents and the white chairs and I learned my lane.

Adam:  Other areas gold might be like the number one thing so you spend a lot of money on gold stuff,

Joan: Right. And those trends change too, right?

Adam:  They do. Yeah.

Joan: Yeah. So you got to be factor that into your buying. And as you expand like that, now you've got the question of, okay, where am I going to put all this stuff during the week?

Adam:  Yeah.

Adam:  So I ended up buying a warehouse, but in the beginning it was just out of my garage, Right. And I've known guys, they're massive guys now. They started out of a storage unit and this one guy who comes to mind, he's done rented the one next to it and the next to it until eventually he had two rows of storage units that were all his.

Joan: Oh,

Adam:  And then he right? Well, he paid bills. And then he was like, okay, we're going to buy, buy a place. But he was in like near New York City so it was expensive, so, right. He waited as long as he could. Sure. But in general, when you start out, you start out in shed, your garage, whatever and you either find a cheap warehouse you do like a big storage unit.

There's a guy I know in Texas he has two of the RV storage units, where you can pull in a whole RV. So they're pretty big and they're side by side and he works out of that.

But yeah, you eventually need to keep getting bigger places.

Joan: So who are your customers like, like residential backyard kind of thing or corporate or?

Adam:  Most of mine are residential backyard weddings. That's where I make the most money is weddings.

My corporate scene is not that big, but like in larger populated areas your main customer might be corporate kind of things.

Joan: Okay. Now, given how long you've been in the business now?

Adam:  19 years.

Joan: 19 years. So your marketing advertising might be a little bit different than somebody starting out. But how are you connecting with those people that are booking weddings? Because some of those things are a year out, right?

Adam:  Yeah, this, this business is entirely search based as with a of service based businesses. No billboard or radio ad or newspaper thing is going to convince someone to have a party. They're either having a party or they're not. So. You don't want to spend any money on that other stuff. You want to spend money on for when they search for this stuff, you show up and then you want to make sure you're there to get the call. So entirely search based. Sometimes if there's a new thing that I have, which I don't do that much anymore because I'm done kind of like buying things that I think are going to be cool because I learned my lesson, but sometimes maybe run a Facebook ad for awareness, but in general, people are searching for the things.

So you basically spend a hundred percent of your money on Google ads,

Joan: Google ads, and I suppose, because this is going to be somewhat local for people, at least for the person starting out with the side hustle that they're going to be relying on that, google business page.

Adam:  Yeah, and that would be part of the part of the ads, your Google business and your Google ads would be connected.

When you're first starting out, it's annoying, but you can list on Facebook marketplace. But anyone who's ever listed on Facebook, Facebook marketplace knows, it's annoying.

Joan: All right, so would you recommend maybe first step getting that Google business page, getting yourself set up there.

Adam:  Yeah. So these weekend warrior people that we're doing with, we're trying not to like, have to have them have a website and do marketing and stuff. So yeah, the, the thing is Google business page Facebook, Instagram, LinkedIn, and yes, it's going to be annoying, but you're going to post on all those sites.

And have all your friends and family re share, and you should be able to get a lot of business from that. And then you can start taking that money and do a website. And when you're small, a website is simple. Just a few pages, 10 bucks, 12 bucks a month,

Joan: yeah.

Adam:  and then do the Google ads.

Joan: Did you reach out to, or recommend reaching out to wedding planners, party planners?

Adam:  At a certain level. I mean, if you just have small tents, like they don't have any use for you, but as you start getting bigger or you plan on getting bigger, then you can go reach out to them and see what they need. So that's what I did. I called caterers and wedding planners when I was still just kind of like small tank guy and just asked like, what are things you need?

And that's how I got into doing ovens and grills and stuff. Cause the caterer said, we rent this stuff all the time.

Joan: Oh, that's great. That's a great idea too is a sort of knock on their door, invite them for a coffee pick their brain a bit. So you probably don't have a whole lot of repeat customers then they're all one offs.

Adam:  It's interesting. Uh. is a lot of repeat customers because there, one lady who have done all her kids weddings, events at their house every year and three events at their house every year. So it's interesting that if you do a good job, you get everything else and all that our family members and all their graduation parties. So there's, there's a lot of places that we go to often, but we do get the repeat customers on the caterers.

Like one of our biggest things besides the weddings is the caterers and we're doing multiple kitchen tents a weekend. And that's just always, we know where we're going, we've been there a hundred times

Joan: Yeah,

Adam:  and it's just all kind of easy at this point.

Joan: So you bought and own the, deep fryers and ovens and whatever it is that the caterers need.

Adam:  Yeah. Caters need ovens, grills and refrigerators, sometimes refrigerators sometimes freezers. There's never, there's a one off for like a deep fryer, like you said, but I'm not buying it

Joan: Right.

Adam:  once a year.

Joan: Okay. And that's something that you wouldn't want to be storing at the storage facility. Anyway,

Adam:  Right.

Joan: yeah, I had a a colleague of mine had a storage facility and it was always clean. No problems. All of a sudden he had a rat problem and they did the whole fumigation thing, rat problem returned and that's what it was.

It was a old deep fryer in somebody's a storage locker.

Adam:  That was like, and they're, they're tough to clean. Like it would be annoying to clean every week.

Joan: So talk to us a bit about earnings. Again, going to the person that wants to start this as a, as a side hustle.

Adam:  Yeah. So as a side hustle, after your first 10 rentals, about it's paid for. So then it's just the cost of you and one dude. Maybe you have insurance, maybe you don't. I'm not going to say whatever, but, you're looking at a pretty significant return on investment after those 10 rentals. You're just factoring in your time and maybe one other person's time.

You're probably storing in a garage. So you can be making close to like, probably 70 to 80 percent profit on those as you get bigger and you need more people, obviously, costs go up and you can expect anywhere from 30 to 50 percent profit on each job. And that has a lot of factors of efficiency.

One of the reasons, I do so successfully in my area is because I am more efficient than my competitors. I have spent a lot of money on things to make everything go faster. Even if it only takes two minutes off each job, you got 10 jobs a day. And then all that kind of adds up. I take 20 minutes off here.

I take, you know, an hour off of this because I bought this tool. And it all adds up so you can fit in more jobs or just be more profitable.

Joan: What would be one example of that? Something that you would have integrated.

Adam:  Yeah,

Adam:  So, I'll do an obvious one. It is a jackhammer to put in stakes.

Okay. So if you put in, I have tents that require close to 80 stakes when you put them in. They're big tents. You do that by hand, that's an hour and a half, three guys each. And then you're tired after that. So now the rest of your day is kind of bad. So jackhammer, you're looking at 15 minutes to do it.

One guy.

A non obvious one is all our chairs are on good moving dollies, like the carpeted dollies with really, really good wheels.

So I don't need a whole bunch of hand carts for people to load those in trucks and whatever we can just,

Joan: Right.

Adam:  We can all wheel them in and wheel them out.

So. You just have to look at anywhere you can save a little bit of time.

Joan: Right.

Adam:  and that all adds up.

Joan: And that and someone starting out to that's probably a potential tip as well as get them to wander around to other places they're having parties and set up ones that you can go to and just see what they're doing as far as the set up the take down what they've got there. Just that. Oh, wow. That's a good idea.

That's an efficiency.

Adam:  Yeah. If you can, if this

Joan: If you can, right? As long as it's not a backyard. Yeah. And I guess if you're doing mostly residential, then you could just pull power from wherever you need it if you're doing the whole kitchen thing. So that's probably not an issue.

Adam:  Yeah. I mean, then we can also just rent generators too.

Joan: Okay. Right. But that's something that you got to take into account. So you've got the weekend warrior, he or she starts with the, the tent tables, chairs, and things are going well, the stuff's paid off. They want to scale, but there's that shift from doing it all yourself to hiring crews to go out and do the work and you're not there to supervise them. That could be scary. How did you deal with that? Or was that even an issue for you?

Adam:  It was. I think it's an issue for everyone until you learn until you go through it and you're like, okay, I should have done this a lot longer ago, because you want to be on every single job, but then you don't own a business, you own a job.

You have to be at everything like let's say you wanted to sell your business. No one is going to buy that because they're be buying themselves a job people want to buy something that can run itself.

So I'd say the sooner the better you start hiring people to take over your tasks.

And and then your life kind of improves and you can focus on the things that you're like, you're good at, like, maybe you're good at being in the office, or maybe you're good at visiting people to, like, trim up business, or you're the builder and you build cool new things.

But it is hard, and it gets easier each time you do it. Like, my first give up was, okay, we're working way too many hours. Let's do two crews. So I needed to have a crew handling things.

And I still on a crew and then my next one was, I can't be taking these phone calls all the time on the road. So then I got an office manager who does all that.

And then now I'm letting kids go who are like, they just started working for the first year here and they're driving big trucks. And it's just like, I don't care anymore. And this is just better than me having to pay attention to everything.

Joan: Right. Yeah, there's a point where you just gotta let go. Yeah. And was there a point where you thought, Okay, I'm so glad I did this.

Adam:  Yeah. The past few years, especially hiring the office manager. Like I, I'm not good on the phones.

I'm kind of like a little, little rude, you know, I'm kind of short with people. He's much better at it. He can get people to pay before, you know, they've just called to get some information and he's got them a whole quote and tells them the price and whatever I, I don't close them that fast.

I send them the quote and then hope they call back.

So yeah, pretty much every single time I brought people on and take stuff off, I'm always glad and wish I did it sooner because again, so if I want to sell and I'm a pretty decently sized company, it's at this point an investor or someone who has money looking to make money, who's going to buy and they don't want to come in and work 60 hours a week. They want to buy a business that runs itself.

Joan: Sure.

 And what are your gross revenues at?

Adam:  700. I

Adam:  could be a lot larger,

Joan: Sure.

Adam:  but I have no desire. Basically I've taken this money from this and done other things that are not as labor intensive.

Joan: Okay.

Adam:  My friend who I went to college with, he grew to $12 million.

Joan: Same industry?

Adam:  Yeah, same industry. Yeah. We started, he started little after me.

Joan: Okay.

Adam:  Yeah, he's making $12 million a year. He's got like 125 employees and nightmares all the time. So I got to a point and I'm like, I'm good. I'm good here.

Joan: Right. And then, like you said, take that money and put it into things that are more passive, passive income businesses, passive income investments

Adam:  Yeah.

Joan: Really frees up your time.

Adam:  So one of the things we did was buy a wedding venue and that's because it's in the same world kind of, and now don't have to go to people to set up their wedding. They just come to us and it's already set up.

Joan: Oh, nice. Plus, you've got the diversification of the real estate piece now asset in your portfolio.

Adam:  Right.

Joan: Very smart. So, I know it's going to vary town to town, city to city, county to county, but generally what what's kind of a range for what a tent I think you mentioned when we first started talking to 20 by 20 tent just for somebody to get an idea of the revenue numbers.

Adam:  Yeah. So anywhere from $300 to $500, depending on where you're at in my area, it's around $300 other areas I've seen it anywhere from $500 to $800, but it's entirely dependent on your market.

Joan: You have to clean them up at all before you take them down.

Adam:  So you, you just have to careful when you take 'em down. You, you put some money into some good tarps, okay. and you put the tarp down and whenever you put it up and take it down, customers freak because they're like, that's dirty or that's a blue tarp.

That's, I didn't order a blue. And you're like, no, this is just to keep your stuff clean. But yeah, they do just get kind dusty and dingy throughout the season. It's just going to happen, pollen, whatever. And they're pretty easy to clean. Especially the smaller ones. You just put them on the ground and scrub them real quick and they're cleaning. Your bigger ones you can still clean by hand, but you can bring it to a much larger company than you and they have tent washers. They're just basically giant washing machines that cost hundreds of thousands of dollars to buy.

And these giant tents fit in there and you clean them.

Joan: Right. And I would imagine the salesperson for those tent companies can walk through with a new purchaser, what they need to do as far as upkeep and set up and what they'll need and all that?

Adam:  Yeah,

Adam:  Uh, a lot of the companies do have YouTube videos about how to set up and if it's not really their tent, it's all the tents are the same. There's a lot of YouTube things. I mean, my YouTube channel has all the different tent setups too.

Joan: Awesome. Okay. So what could someone expect to earn? Say, starting out and then as they're growing it?

Adam:  Well that one's tough. Like when I first started out, I was making $30,000 in the summer. Now I'm making $700,000. I told you my friend's making $12 million. There's companies making $50 million. A lot of people think that like, you know, you don't these tents and you don't think about it ever, but these are big companies. $50 million is even like a scratch in the bucket. There's companies making a $100, $150 million renting out tents, tables, and chairs. Think about all the border things think about any disaster situation. Think about PGA tours. Like I did a tent with my friend down in Washington, DC for Trump's inauguration.

It was the Fox news. It was the tent. And that one job costs two million dollars. You know, like just one job, so it can range to whatever you want. So basically start out, you're making a few thousand dollars extra a month. You keep going, you could be at $150 million but you have to have the appetite for taking out loans and expanding.

It's a, it's an insane business. It's one of the few businesses that you can bootstrap from nothing, start making a lot of money and just sky's the limit.

Joan: Because like you said, you can start it all with about 2 grand, right?

Adam:  Yup.

Joan: Well, what do you think is the key to success for somebody getting into this business?

Adam:  Key to success is you have to hustle. It's, it's hard in the beginning. And you also have to listen to what's needed. You can quickly start thinking like this thing's cool. That thing's cool, but no one's ever asked you for it. You've never done any testing. We test by putting things on the website and see if it gets any request.

And if it does, I either tell them all it's booked up that weekend or I just tell them the truth like it's just a test. We're seeing if anyone wants it.

Joan: Got it. So, at this point, you don't own that item. You're just going to put it up there and see if anybody wants it.

Adam:  Yeah. Which what I wish I did with some of the very things because I would have really I would realized real quick people didn't want it and I didn't have to waste my money on it, right? But in general, it's it's hustling and I'd say a lot of Google ads. And if you're not good at Google ads, you pay someone because your whole goal, you can't make any money if people don't call. So your whole goal is to get as many people this funnel that you can.

So you can start taking jobs and then the more people you have in your funnel, the more can say no to people because there's a lot of like difficult jobs.

And if you have enough people calling you, you know, you can say no this  person who wants this on their deck that you might scratch up and they're going to get mad at you. You can say no them. Because you know, the day someone's going to call and it's just in a big open backyard.

Joan: Got it. So I was going to ask you, what would be an example of a difficult job?

Adam:  Too tight, too far of a walk. Like, you know, like people want things on decks. You can just tell a customer is kind of going to be difficult. I say no at sometimes in the once day, multiple times a day. But now in the off season, I say no, like twice a week.

I went out of meeting and everything's just kind of tight. We want a little more space to work, but I just said, I just said, no, and I told him flat out, like, like, you know, someone's going to call from me for this tomorrow and it's going to be in a big open field. So I don't need you. That was much nicer than that. But

Joan: Right. That's what you,

Adam:  yes to everything, but I learned to say no and, and I'm happier.

Joan: Or, or that's one of the ones that you want to pass off to your Rockstar office manager

Adam:  right.

Joan: to deal with.

Yeah.

Adam:  if they're difficult, I give them, I say, to go to this other company, like, you know, I'll hit, he'll, he'll help you out so he can deal with the difficulties.

Joan: Right. There you go. Well, if you were starting this business over, is there anything you'd do differently?

Adam:  Yeah, it's entirely, I would get more people to take over things for me. I would make it a business that runs itself more than I have to see everything.

Joan: Yeah. And I guess that comes with being in the business for a little while to get a feel for, Hey, these investments that I made in these, hard products are actually making me money, and I see a path to maybe doing this as a, my full time work. Yeah.

So where's the best place for our listeners to connect with you and maybe find out more about the business?

Adam:  So the website where I'm teaching everyone how to start a business, a party rental business is startapartyrentalcompany.com

Joan: oh, perfect. URL.

Adam:  Yeah, I that's actually a course. Like I made a course and I was very nervous about it. So like, went crazy in this course and everyone who's taken it has said like other people's courses aren't like this long and this good.

For people who just want to get a little bit of information, I am "The Tent Guy" on YouTube and you can learn a lot for free there.

Joan: Nice. Well, so much, Adam, for your insights on the tent rental business and some insider tips. And of course, for being today's side hustle hero.

Adam:  Thanks. It was fun.