80: The Perfect Fit: Selling Custom Suits, with Brandon Bowers

A side hustle selling custom suits? Yes!

Did you know this was a thing? I didn’t. That is, until my conversation with todays guest, Brandon Bowers who has been in the business for 12 years. 

I thought you’d need an extensive background in the industry, but Brandon tells me no, that’s not the case. If you enjoy looking sharp, dressing up, and have an eye for fashion, this might be the side hustle for you.

Brandon sheds light on how it all works.

Also, because of his strong background in sales, and sales training, he provides solid insights and actionable tips to build your custom suit business and wow your customers.

He also reveals,

• Two key essentials for success in this business,
• Potential earnings,
• Best place to find customers,
• Partnerships to leverage your client base and increase sales, and
• Creative places to meet clients for fittings and consultations

Buy Joan a coffee? She'd really appreciate it!

https://www.buymeacoffee.com/sidehustlehero

Online Masterclass to help you achieve your side hustle goals: Turn Your Thoughts Into Wanted Things: https://courses.joanposivy.com/p/turn-your-thoughts-into-wanted-things

What You'll Hear:

06:25 The value of having an industry mentor

07:09 Most important skill is learning how to measure

07:57: You’re the whole business; sales, fashion consultant, fittings

11:28 Background in custom suit sales, not required!

13:30 What the process looks like

13:44 First appointment about 1 ½ hours

15:00 Turnaround time 4-8 weeks, but will depend on the company and country of origin

15:45 Price ranges from at least $600 and up, with $1,000 being a good price point

17:01 Mark up should be about 3 times the wholesale price of the suit

17:31 That mark up leaves room for referral incentives

22:02 Biggest challenge is finding a reliable, quality manufacturer

23:51 Reasons people buy custom suits

26:48 Creative places you can meet clients for measuring and consultation

28:50 Best source of clients

29:43 Big mistake to avoid on social media

30:33 Partnerships are key to growing your business

32:35 Unexpected “perks” of the business

33:49 Brandon’s “The Custom Clothier Accelerator Program”

34:15 Potential earnings dependent on price point of your client base

34:42 Earnings could be a couple of thousand dollars a month “without a ton of hard work”

35:59 Brandon’s best tip for side hustle success

Final Thoughts:

38:23 Examples of win-win-win partnerships

39:39 Your homework...

Connect with Brandon: 

https://customclothierscollective.com/

https://www.linkedin.com/in/brandon-s-bowers/

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.sidehustlehero.com/about/

Be on the show!

https://www.sidehustlehero.com/guests/intake/