40: Savvy Tips From A Serial Entrepreneur, with Rob Kessler

Welcome to today’s episode with serial entrepreneur, Rob Kessler.

We covered a lot of ground.

For example, have you ever thought of an idea that would revolutionize a product? Have you ever wondered about the time and cost of getting a patent? How about running a boat charter service? Or a screen printing business? We talked about all that and so much more.

You’ll also hear tips and hacks, as Rob journeys with us through his multiple businesses, both past and present like NEWD Clothing, Bella Boating, Million Dollar Collar and goTieless.

Be sure to catch the end of episode takeaway where I focus on using the “six degrees of separation” concept to help you solve your next big problem.

What You’ll Hear:

02:38 Seeing a need, inventing a solution

06:09 Why Rob ruined 100 shirts in the process

08:35 Classic example of “I want to do this in spite of not knowing how”

08:56 Costs and time involved for getting a patent

09:50 Annual fees are required to keep your patent

11:07 Using YouTube influencers to promote the product

11:47 Why 200,000 - 250,000 followers or less is the sweet spot for Rob choosing influencers

12:45 Half million units of Million Dollar Collar sold, in 130 countries

13:23 Landing a spot on Billion Dollar Idea

16:06 GoTieless can add logos to the inside of collars and cuffs