19: Why You Need A Biz Plan For Success
Shelley Verlaan was a career accountant, until one day a friend suggested they get together and make soap. That one session did it - Shelley was hooked. She dove into R&D, started creating her own line of soap, and sold them at markets for a few...
Shelley Verlaan was a career accountant, until one day a friend suggested they get together and make soap. That one session did it - Shelley was hooked.
She dove into R&D, started creating her own line of soap, and sold them at markets for a few years until Covid restrictions shut that down. What did she do? She went full-in and opened a brick and mortar store.
Sales have blown past projections.
In this episode, you’ll hear how a business plan has been a key component of her success with Soapolallie Soapworks (and how it can accelerate your business too!)
It’s refreshing to discover how the concept of making choices in her business so that everyone can survive and thrive, is what guides her decision-making.
Be sure to catch all the valuable no-cost and low-cost marketing tips and reminders sprinkled throughout our conversation, and enjoy the end-of-episode takeaways where I focus on how and why to treat your side hustle NOW as the big, bold, beautiful success you envision it to one day be.
What You'll Hear:
Connect with Shelley:
Her videographer:
Connect with Joan:
Be on the show!
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