132: Stop Guessing: See What's Working Using UTM Codes
Do you feel like your marketing efforts are a guessing game? Begin using UTM codes— they're simple, free tools that give you clear answers about what’s working in your marketing and what’s not.
You can catch the episode on video too!
Do you feel like your marketing efforts are a guessing game?
Enter UTM codes— use simple, free tools that give you clear answers about what’s working in your marketing and what’s not. In this episode, marketing pro Bonnie Conrad demystifies UTM codes and shows you how to use them to track traffic, engagement, and conversions with precision.
We’ll cover:
- What UTM codes are and how they can reveal where your audience is really hanging out.
- Step-by-step instructions for setting them up with Google’s free Campaign URL Builder.
- Real-life examples of how UTM codes have been used to make data-driven decisions that save time and money.
Be sure to catch the ending wrap up where you’ll hear how I tested UTM codes myself, the glitch I uncovered, and how I fixed it with a little help from AI.
Whether you’re brand-new to analytics or just want to maximize your efforts, this episode will give you practical tools to grow your side hustle smarter, not harder.
Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!
Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
What You’ll Hear:
02:44 Introduction and Importance of UTM Codes
03:49 Understanding UTM Codes
07:23 Real-World Applications of UTM Codes
08:56 Analyzing UTM Code Data
10:38 Common Mistakes and Best Practices
11:51 Getting Started with UTM Codes
12:55 Case Study: Target Audience and Platform Effectiveness
15:07 Understanding Your Goals with UTM Codes
18:09 Refining Messaging with UTM Codes
18:58 Starting Small with UTM Codes
20:18 Recommended Resources for Google Analytics
21:01 Key UTM Code Categories
22:02 Best Practices for UTM Codes
24:04 These Codes Only Work When Traffic Is Directed Back To Your Website
25:23 More Tips For Using Codes
27:21 Bonnie’s Best Tip For Success
Wrap Up:
28:24 My First UTM Experience
29:21 Turning To AI To Problem Solve
Connect with Bonnie:
UTM Codes, Blog Post by Bonnie
Connect with Joan:
Be on the show!
Tell us about your side hustle success story!
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