130: Turning A Vintage Truck Into A Blooming Business

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What does it take to design a business around what truly makes you happy?

For Vienna Hintze, it started with a love of flowers, a vintage truck, and a desire for in-person connections.

Vienna shares how she left behind corporate America and a successful remote marketing agency to launch Main Street Flower Truck, a side hustle turned full-time business that’s as creative as it is inspiring.

From staging events like pop ups, weddings, corporate gatherings, and even a Gwen Stefani album release, to overcoming mindset struggles and managing the challenges of working with perishable products, Vienna’s journey offers valuable insights for any aspiring entrepreneur.

She opens up about the learning curve of starting her business, embracing trial and error, and the numbers behind making it work.

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Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

What You’ll Hear:

02:20 Finding Fiona, the Flower Truck

04:19 A Serendipitous Encounter with Fiona

07:49 Starting the Flower Truck Business

08:15 Being Challenged: From Procrastination to Action

11:12 Learning the Ropes of Flower Retail

15:00 Challenges and Triumphs

17:10 That First Sale

18:55 A Big Break with Gwen Stefani and Her Album Release, “Bouquet”

21:55 It’s a Corporate Jungle Gym, Not a Corporate Ladder

22:30 Pricing Strategies for Flower Truck Events

24:07 Breaking Down Startup Costs