129: $1 Million Success With Virtual Events
Ever thought about hosting a virtual event to grow your side hustle?
Melissa Ng shares her success with virtual events, key metrics, lead-gen tips, and her favorite AI prompt.
Ever thought about hosting a virtual event—like a webinar, masterclass, or 3- to 5-day challenge—to grow your side hustle?
In this episode, returning guest Melissa Ng, co-founder of Amprofy and Launcher’s Academy, breaks down the numbers you need to know:
- how many people to invite,
- how many will actually show up, and
- how many are likely to buy.
These insights helped Melissa scale her business from six figures to over $1 million in annual sales, turning her side hustle into a thriving full-time venture.
Melissa also shares how her team uses social media to generate leads—and how she leans on AI, particularly ChatGPT, to streamline her content strategy. She even reveals her go-to AI prompt, which I’ve tested myself and found incredibly useful. You can find the full version of her prompt in the show notes, ready for you to copy and customize.
If you’re looking for a clear, actionable roadmap to hosting virtual events, and leveraging AI to produce for you a detailed Social Media Content Strategy Plan, this episode is packed with tips and insights to help you level up.
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Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
What You’ll Hear:
03:20 Reality Check: The Truth Behind E-commerce Success, with Melissa (episode 3)
04:27 The Power of AI in Business
05:25 From Launchers Academy to Amplify
05:56 Leveraging AI for Social Media Planning
06:33 Prompt Tips for ChatGPT
08:50 Failed Sales Strategy Leads to a Pivot and Much Success
09:39 Selling “One to Many” Using Virtual Events
11:30 Keys to Successful Virtual Events - Trust and Engagement
12:31 The Power of “Previews”
13:41 Beginning to Plan Your Virtual Event and Choosing a Topic
16:45 Drilling Down on Attendee Numbers - The Calculations
18:14 One of the Biggest Mistakes Made During Virtual Events
20:17 “Entrepreneurship is 80% Mindset”
21:22 Zoom is Her Go-To Platform for Events
26:11 Here’s How To Crunch The Numbers - Attendees, No-Shows, Sales
28:27 Going from Live Virtual Events to an Evergreen Model
30:28 Don’t Worry About an Initial Small Number of Attendees
32:22 Social Media and Joint Ventures - Her Best Source of Leads
33:53 Overcoming Challenges and Staying Motivated
36:34 The Importance of Mentorship - They’re Available!
39:43 Melissa’s Best Tip For Side Hustle Success
Wrap Up
40:45 Melissa’s Best Social Media Prompt for AI
42:30 The ChatGPT Results for Side Hustle Hero
To Connect with Melissa:
Connect with Joan:
Be on the show!
Tell us about your side hustle success story!
Melissa's ChatGPT Social Media Prompt:
"I'm a social media planner working on building an engaged audience. Could you help me create a detailed content strategy plan? I'm looking for guidance on content pillars, post types, and a weekly posting schedule for Instagram, - (now here is where it’s customized for Melissa, so you’ll want to replace her target audience and service with your own) - targeting B2B business owners and personal branded businesses selling a high ticket service. Please include strategies for maximizing reach, engagement, and follower growth, as well as any content ideas that could help establish a consistent brand Voice."
Be sure and let us know how well it works for you!
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