126: Earn Big In The Lucrative Wedding DJ Niche
What makes the wedding DJ niche so profitable?
Discover how to turn your weekends into earnings, cut startup costs, price services, and build a referral-driven business. Hear how a financial planner turned part-time DJing into a thriving side hustle.
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What if you could turn your weekends and your love of music into a highly profitable side hustle?
In this episode, we’re joined by a financial planner who built a thriving wedding DJ business, earning up to $95,000 annually—all while keeping his full-time job. Discover how he strategically chose weddings to maximize single-day earnings, avoiding the burnout of multiple evening gigs.
You’ll learn:
- Why weddings are a lucrative niche for DJs seeking high income per hour.
- The essential gear to get started without breaking the bank.
- How smart rentals can keep startup costs low.
- Clear strategies to make the right connections that lead to booking gigs.
- How to price your services.
- What Ross does to nail the client experience - resulting in a biz that now runs solely on referrals.
- Actionable tips for any aspiring DJ.
His story is a testament to taking control of one's life and turning a hobby into a thriving business.
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Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
What You’ll Hear:
02:26 From Drums to DJ: Best Part Time Job
04:39 Niched Down to Focus on Weddings Only - to Maximize One-Day Income
06:04 Nurturing the Entrepreneurial Itch: Financial Planner by Day, DJ on the Weekend
07:06 Ross's Strategy for Starting and Growing the DJ Business
08:35 Subcontracting For Others: Great Way to Gain Experience
09:45 Best Place To Start Looking for Leads
11:25 The Process of Working With the Wedding Couple
14:55 Memorable Gigs and Lessons Learned
16:52 Equipment Start Up Costs
19:26 Music Royalties
22:49 Ross’s Fees: $2,500 - $3,000 per wedding
25:17 Pricing Strategies for New DJs
27:20 His Revenues $80,000 to $95,000 Per Year Including Contracting Out
28:33 The Subcontractor Relationship
29:07 Business Challenges and Advice
33:34 Balancing Passion and Profession
36:11 DJ’ing Was a Financial Lifesaver
38:11 If You Don’t Like Your Situation, What Are You Doing To Change It?
39:23 Happy to Keep this as a Side Hustle
40:49 Ross’s Best Tip for Side Hustle Success
Wrap Up
41:41 Maximizing One Day’s Revenue = Smart!
42:36 Multiple Ways to Niche as a DJ
43:30 Ross’s Financial Advice Podcast: Check Your Balances
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