Oct. 22, 2024

119: How To Grow A Thriving Online Community

119: How To Grow A Thriving Online Community

Ever wondered how to build a thriving online community around your side hustle that's both fun and profitable? Paul Gowder shares insights and strategies that helped him grow over 1M followers, from contests to engagement tactics, sponsorships, and live streaming.

You can catch the episode on video too:

Ever wondered how to build a thriving online community around your side hustle?

It’d be both fun and profitable.

In this episode, we’re joined by Paul Gowder who has done just that. While his community at PowWows.com has grown to a social media following of over 1 million people,  there is so much more to his story.

Paul’s journey began with a simple intention—to share what he was learning about Powwows. But as more people started asking him questions and connecting with one another, a community naturally emerged.

Paul's income sources include; advertising and sponsorships, video live streaming, product sales, affiliate marketing, and Patreon.

You’ll hear amazing insights and actionable strategies for growing and engaging your online community.

From using contests to boost engagement, to the way he incentivizes people to explore his content deeper, Paul’s tips are invaluable for building a dedicated following.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

Other sites Paul mentioned:

Viral Sweep - for creating and managing contests, sweepstakes, and promotions

TextExpander - text replacement and shortcut app

What You’ll Hear:

03:11 Introduction to PowWows and Community

04:03 Defining Powwows

05:12 Monetization Strategies for PowWows

07:21 The Evolution of PowWows.com

08: 46 Size of Paul’s PowWow Community

09:55 Tips of how to Start Building Community

12:45 Leaning Into Email Subscribers to Connect

14:47 Attracting and Retaining Community Members

16:55 Leveraging Live Video Streaming

18:25 #1 Way to Attract New Followers - Successful Giveaway Strategy

19:58 Paul’s Most Successful Giveaway - Pendleton Blankets

20:17 Special Contest During Native American Heritage Month

23:24 Building Relationships with Vendors for your Giveaways

24:29 Common Mistakes in Community Building

27:20 Personalizing Email Communication and Creating Engagement

29:58 What Paul Would Do Differently If Starting Over Today

33:11 Paul’s Best Tip for Side Hustle Success

Wrap Up

34:13 Takeaways 

35:13 Taking a Page from Paul’s Playbook, My Commitment

Connect with Paul:

Powwows website

Paul Gowder website

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!