Ever wondered how to build a thriving online community around your side hustle that's both fun and profitable? Paul Gowder shares insights and strategies that helped him grow over 1M followers, from contests to engagement tactics, sponsorships, and live streaming.
You can catch the episode on video too:
Ever wondered how to build a thriving online community around your side hustle?
It’d be both fun and profitable.
In this episode, we’re joined by Paul Gowder who has done just that. While his community at PowWows.com has grown to a social media following of over 1 million people, there is so much more to his story.
Paul’s journey began with a simple intention—to share what he was learning about Powwows. But as more people started asking him questions and connecting with one another, a community naturally emerged.
Paul's income sources include; advertising and sponsorships, video live streaming, product sales, affiliate marketing, and Patreon.
You’ll hear amazing insights and actionable strategies for growing and engaging your online community.
From using contests to boost engagement, to the way he incentivizes people to explore his content deeper, Paul’s tips are invaluable for building a dedicated following.
Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!
Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
Other sites Paul mentioned:
Viral Sweep - for creating and managing contests, sweepstakes, and promotions
TextExpander - text replacement and shortcut app
What You’ll Hear:
03:11 Introduction to PowWows and Community
04:03 Defining Powwows
05:12 Monetization Strategies for PowWows
07:21 The Evolution of PowWows.com
08: 46 Size of Paul’s PowWow Community
09:55 Tips of how to Start Building Community
12:45 Leaning Into Email Subscribers to Connect
14:47 Attracting and Retaining Community Members
16:55 Leveraging Live Video Streaming
18:25 #1 Way to Attract New Followers - Successful Giveaway Strategy
19:58 Paul’s Most Successful Giveaway - Pendleton Blankets
20:17 Special Contest During Native American Heritage Month
23:24 Building Relationships with Vendors for your Giveaways
24:29 Common Mistakes in Community Building
27:20 Personalizing Email Communication and Creating Engagement
29:58 What Paul Would Do Differently If Starting Over Today
33:11 Paul’s Best Tip for Side Hustle Success
Wrap Up
34:13 Takeaways
35:13 Taking a Page from Paul’s Playbook, My Commitment
Connect with Paul:
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Be on the show!
Tell us about your side hustle success story!