116: Monetize Your Passion With Contest Giveaways

You can catch the episode on video too!

Curious about how online contest giveaways work?

Today’s guest pulls back the curtain on the details and shares how he structures deals with brands, giving us insider tips to apply to our own side hustles.

He's Luke Lorick, and it's just one of the ways he has turned his passion into a profitable side hustle.

Luke is the driving force behind a thriving tailgating side hustle that's grown into more than just a fun pastime. Through it’s multiple income streams and over 300,000 followers on social media, Luke shows how following your passion can pay off.

He breaks down the art of tailgating—what it means, how he built a community around it, and the strategies he's used to gain traction, so that you can follow his lead and apply what he's done to monetize your passion.

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Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

What You’ll Hear:

02:28 Defining Tailgating

03:59 The Beginning of the Tailgating Challenge

05:35 Biggest Revenue Stream: Brand Deals

05:58 Working for Free

09:08 First Brand Deals

10:17 Growing the Audience - Contest

12:15 Social Media Strategies

15:26 Getting Brands To Say Yes! - Selling them On The Dream

17:35 Luke Pulls Back The Curtain: How Online Promotions Work

22:41 Revenue Streams

25:39 Finding Brands