115: Creative Marketing Tactics To Kickstart Your Biz
From bassist to master marketer, Marc’s creative marketing tactics and out-of-the-box strategies will get you thinking differently! Here he shares how he’s used unconventional tactics to grab attention and land high-profile clients. Follow his lead to stand out from the crowd and get noticed.
Marc Ensign knows how to market.
He used his skills to land his dream job, then started a marketing company as a side hustle to help others do the same.
Marc reveals where to focus your marketing efforts for the biggest impact, and there’s one simple but unexpected tip he shares—leading with value.
When he talks about creative and unconventional tactics he's used to gain attention and secure high-profile clients, it’s not only fun, but it makes this episode an inspiring idea generator for anyone looking to stand out.
Marc’s stories illustrate how persistence, perseverance, and thinking outside the box can really pay off.
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Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
What You’ll Hear:
02:43 Being Persistent Pays Off
03:45 Transition to Marketing
05:16 Reconnecting with Music During COVID
07:10 Breaking Through The Competitive World of Broadway
09:30 Defining Marketing vs. Advertising
11:07 Mindset and Marketing Strategies
15:25 Step 1 to Gain Traction - Building Trust and Offering Value
19:51 Follow-Up and Relationship Building
21:36 Planting the Seeds of Success
22:25 Getting To Broadway Took Persistence
24:20 Marc’s Favourite Creative Marketing Campaigns
26:10 Getting Through To Oprah
28:09 Remote Helicopter Lands the Job
30:05 The Loud Mouse Origin Story
32:33 Marc’s Best Tip For Side Hustle Success
36:36 Getting “Dragged Out By The Crust” - Marketing Mishap
Wrap Up
37:31 Step Outside Your Professional Circle For Creative Ideas
38:00 The Southwest Airlines Example
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