110: 3 Ways To Monetize As An Amazon Influencer
Here’s how to monetize as an Amazon Influencer. This creator earned $113K in his first year through 3 income streams, which begin with a “low ticket, high frequency” model of producing shoppable videos.
Billy Thorpe is an Amazon Influencer who follows a “low ticket, high frequency” business model. In his case, the price he charges to create a short video is low, but he produces at a high volume.
He’s done over 3,100 of them for over 500 clients.
They send him products at their expense, and Billy creates Shoppable Videos which he'll then upload and tag on Amazon. These videos are featured on product listings, related pages, and his Amazon Storefront.
In this episode, Billy delves into his three lucrative income streams, from which he earned $113,000 in his first year.
He walks us through what’s involved in applying to become an Amazon Influencer, highlighting what Amazon looks for in a strong application. It’s not necessarily a huge following!
He shares his innovative strategy for increasing revenue through “shared usage rights,” where brands can repurpose his content for their own marketing.
Plus, he pinpoints what you need to pay particular attention for success in this business.
Be sure to stick around for the Wrap-Up where I share why you need multiple sources of income (MSI’s), to ensure your financial security.
Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!
Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
What You’ll Hear:
02:48 Billy creates short-form demo videos for ecommerce clients
03:50 describes the Amazon Influencer program
05:00 Billy’s revenue streams
05:36 works with brands so he gets paid to make the video
07:16 uses “low ticket, high frequency” model
08:07 costs are minimal once your studio is set up
10:38 what Amazon looks for in an Influencer application
11:10 Billy got in with only 2500 IG followers
11:36 the Amazon Influencer application process
13:50 where to find companies who need videos
14:23 unlike YouTube, the product is the main feature of the Amazon video
15:57 how to pitch the brands
17:10 negotiating your price
17:52 averaging about $50-$60+ per video
18:32 average length of Billy’s videos are about 2 minutes and it only takes him about 5 minutes in total
19:23 how he handles it when he receives a poor product to shoot a demo video
21:39 now going through his back catalog and selling “shared usage rights”
23:29 the downside of this business that people don’t talk about
24:18 getting paid directly and only from a platform is a risky business model
28:26 these are “demo” videos not necessarily “review” videos
31:26 there are varying degrees of depth your video can go into
33:18 how long before you can expect to gain traction
35:26 for success in this business, pay attention to your workflow
37:57 Billy’s best tip for side hustle success
Wrap-Up
39:36 when you have multiple sources of income (MSI’s) you spread out the risk
40:50 diversify to build a safer, more secure, financial future
Connect with Billy:
Connect with Joan:
Be on the show!
Tell us about your side hustle success story!
Listen On
