108: Niche Down To Grow Your Business

While starting or growing your side hustle, do you ever feel like a small fish in a very big pond? Then niche down to grow your business. That’s what Mark Des Cotes has done!

Mark is a graphic designer who transformed his full-time design business by starting a specialized side hustle in podcast branding. Today Mark shares his journey of niching down, providing insights on how he identified an opportunity in the podcast space, launched 'podcastbranding.co,' and became a recognized specialist.

He shares;

the benefits of focusing on a niche,
how he did it,
the importance of networking, and
how positioning yourself as an expert can allow you to charge premium prices.

We also cover practical tips for anyone looking to grow a side hustle through niching down.

Plus a bonus…Mark reveals telltale signs of amateur graphic design mistakes we need to avoid.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

What You’ll Hear:

02:50 finding a niche within an existing business or career

04:04 an opportunity to stand out at a conference

06:37 the results are in

08:00 positioning yourself as a “specialist” can lead to higher fees

11:11 you can keep your existing business and start up a separate niche

12:14 strategically providing your service for free, to boost awareness and sales

15:53 spotting an amateur design piece

19:45 one strategy is to look for an opportunity related to what you’re now doing

23:04 what Mark would do differently if he were to start over

25:01 seeing a need in filling it - the birth of a new podcast

27:37 the amount of info can be overwhelming - here's what to do