103: How To Make And Monetize Faceless Viral Videos
Most people post YouTube videos to share expertise, promote businesses, or showcase hobbies. But not Tony Lysandrides. He crafts faceless viral videos that monetize.
Most people who post videos on YouTube are doing it to share their expertise, promote their business, or showcase their hobbies.
But not today's guest.
Tony Lysandrides monetizes his YouTube channels by crafting videos with carefully chosen design elements, to maximize their chances of going viral, resulting in impressive pay days.
He's not focused on any particular industry or niche.
Instead, Tony analyzes what videos are trending, then creates complementary content that can ride the same wave.
This approach has paid off, with one video earning him $14,000 in a single month.
And get this...Tony doesn't appear in his videos nor does he hire actors; his videos consist of topical clips with voiceovers.
Hear his tips, tricks, do's and don'ts, including;
- how he selects his next video subject,
- the steps involved in production,
- key decisions to be made, and
- what it takes for a video to go viral—without spending money on ads.
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Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
Sites mentioned:
How Dubai's Artificial Islands Were Made
What You’ll Hear:
02:48 defining what is a faceless YouTube video
04:40 Tony can now monetize a channel within about 30 days
04:44 after 18 months hit a $7,000 month, and then a $14,000 month
06:04 Tony says YouTube is now promoting smaller channels
07:58 anytime you embark on a new venture, “escape hatches” will appear
08:48 how to find trending videos and how to analyze
11:38 evaluating what the audience wants
12:55 vidIQ for deeper YouTube insights, including video views per hour
13:46 audiences differ at each platform
15:00 once you found a niche, stay in it, don’t jump around
16:27 options for writing the script; a script writer, or yourself
17:46 at ElevenLabs you can get AI voiceovers
18:15 video editing can be outsourced and they’d add the clips and graphics
19:24 Tony contracts out almost all the components required to create the video
20:48 short clips from other people's channels can be used
22:41 the importance of the thumbnail
22:55 Mr Beast spends $5,000 per thumbnail
23:47 hijack the psychology of the thumbnails that are going viral, paying close attention to the colours
25:13 YouTube has billions of viewers so there’s a lot trending including “evergreen” niches
26:45 the best way to grow on YouTube is to grow organically - avoid ads
29:38 when a video starts making money - it just takes one
31:12 what it takes to earn $1,000 per month
33:24 ways to increase the RPM (revenue per thousand views)
37:09 Tony’s current revenues from YouTube
43:00 aim for 3 videos a week without compromising quality
45:44 Tony’s best tip to succeed in your side hustle
Wrap Up
46:30 this side hustle is straightforward, but you’ll need to put in the time
47:15 How Dubai’s Artificial Islands Were Made
47:46 the definition of “discipline” is giving yourself a command, and then following it
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