10: Pivot To Content Creator
Ever wonder what it takes to be a successful content creator? Today’s guest knows! Biohacker Brittany Ford was working with clients one-on-one as a nutritionist until she realized that increasingly it was her skill as a content creator that people...
Ever wonder what it takes to be a successful content creator?
Today’s guest knows! Biohacker Brittany Ford was working with clients one-on-one as a nutritionist until she realized that increasingly it was her skill as a content creator that people were reaching out to her for and in this episode, you’ll get an insider’s look behind the scenes.
Also, you'll hear how she’s making “deep work” a priority, and it’s something that we all need to integrate to grow our side hustles. One of the end-of-episode takeaways I share is a highly effective tool called the “Friday Box” that you’ll want to employ when facing a pressing problem that is keeping you from focusing on your business. There’s also a nice little (and often needed) reminder about the difference between “urgent” vs “important” tasks and how to take back control.
What You’ll Hear:
05:34 One way to force a change - move to a different country!
07:35 Several health-related side hustle offerings come together
09:01 The wisdom of having an income source to support the growth of your side hustle
15:02 The need to create space for “deep work”
16:50 Multitasking and deep work don’t mix
20:09 Definition of Biohacking: Holistic self-care for optimal health…everything that makes you, you!
23:42 The work involved in content creation
25:00 Hours of work for a 30-second video
25:55 Influencer affiliate work, UGC (user-generated content)
26:54 Understand the profits being made from your content 29:16 Narrowing the niche
30:01 Raw milk, plant medicine, and ancestral nutrition
32:27 The sooner you take action, the better!
2 Key Takeaways:
33:49 The difference between “urgent” and “important”
34:10 How to set up your environment for a successful “deep work” session
35:25 Take back control of your activities
35:54 The Friday Box - a highly effective strategy for moving forward when you’re needing to deal with BIG problems
36:48 Take back control!
How to Find Brittany Ford:
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